2564-7814

Tüketicilerin Süt Tüketim Tercih Modellerini Temel Alan Pazarlama Taktik ve Stratejilerinin Belirlenmesi

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Yavuz TOPCU, Derya BARAN , Gökçe DENİZLİ

Abstract

The aims of the study were to determine the factors impacting on drinking milk consumption decisions of the consumers in Erzurum, and to provide the information to suppliers on how to implement the strategic marketing decisions by considering the main factors effecting on the milk consumption amounts based on homogenous consumer segments

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