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Determination of Factor Affecting Bottled Water Comsumption: The Case of Keçiören County of Ankara Province

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Emine İKİKAT TÜMER, Avni BİRİNCİ, Çağatay YILDIRIM

Abstract

The objective of this study is to determine the factors in Keçiören County affecting the consumption of bottled water which is a rapidly growing sector in the economy. The data was collected through questionnaires conducted with 271 consumers in Keçiören district. As a result of the Factor Analysis of the data, it has been determined that the factors such as “production processing”, “sensory characteristics”, “advertisement”, “processing”, “marketing” have been effective in the consumption of bottled water

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