2564-7814

Antecedents of Social Media Advertising Avoidance: An Empirical Study in Pawnbroking Industry

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Van Tuan Pham • Thi Diep Anh Le • Hoang Tien Dat Du • Van Dung Do

Abstract

Purpose - This paper aims to explore antecedents of ad avoidance with the context in the Vietnam pawnbroking industry. Furthermore, the differences in ad avoidance under personal characteristics will firstly appear in this study.

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