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Ambalajlı Su Tüketimini Etkileyen Faktörlerin Belirlenmesi: Ankara İli Keçiören İlçesi Örneği

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Emine İKİKAT TÜMER, Avni BİRİNCİ Çağatay YILDIRIM

Abstract

The objective of this study is to determine the factors in Keçiören County affecting the consumption of bottled water which is a rapidly growing sector in the economy. The data was collected through questionnaires conducted with 271 consumers in Keçiören district. As a result of the Factor Analysis of the data, it has been determined that the factors such as “production processing”, “sensory characteristics”, “advertisement”, “processing”, “marketing” have been effective in the consumption of bottled water.

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